The user will search for generic words that they are familiar with, not your industry terminology that you have written your content about. The user will not immediately know that they need your goods or services and definitely will not know to type in the words Digital Single Lens Reflect in the search bar, when in all actuality, they are trying to find a digital camera. See the difference? Both DSLR and digital camera are the same thing, but one is industry use terminology and the other is more for a human audience.Read more
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