Social Media Etiquette: What You Post May Come Back to Haunt You

Have you ever Googled your own name? Have you ever had an employer Google you as part of your interview? It feels a little intimidating, but in the virtual world that we now live in, it is equally important to maintain your on-line reputation as well as your true face to face reputation. This is especially true for today’s teens as in a few years they will become a viable part of the workforce.

If you Google my name Dianna Kersey, you will find an array of industry articles I have written, the company I work for, the social media groups I am active in, websites I own and my charity work. You can also find my Facebook posts, blog posts, blog posts comments, online product reviews, tweets, videos and images. If a person knows your user name in these social media sites, then everything is searchable. Nothing is sacred on the internet.

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Are You Tired of Tire Kickers? Convert Leads Into Sales

The user will search for generic words that they are familiar with, not your industry terminology that you have written your content about. The user will not immediately know that they need your goods or services and definitely will not know to type in the words Digital Single Lens Reflect in the search bar, when in all actuality, they are trying to find a digital camera. See the difference? Both DSLR and digital camera are the same thing, but one is industry use terminology and the other is more for a human audience.

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Search Optimization: More than just SEO… It’s a State of Mynd

SEO as we know it is not going to dramatically change tomorrow. But, like our example with Webmynd, a more holistic methodology of search that includes focus on web traffic, networking and conversation must be implemented in order to stay competitive. The websites with rich media will get the best results in Google and other search engines. Google recognizes the shift in content on the social web and will begin displaying results of all rich content media, not just websites. Their recently announced changes to more useful related searches and longer search result descriptions support this shift in content consciousness.

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